Once again this year Fashion Week is ready to amaze us as always in Milan. Expected from 19 to 25 September 2023, the Women's Spring/Summer 2024 collections of the most famous brands in the industry will be unveiled, with numerous novelties and debuts including: Sabato de Sarno's first collection for Gucci (there is a lot of hype after the exit from the brand of Alessandro Michele), that of Peter Hawkings for Tom Ford, as well as Simone Bellotti for Bally and the long-awaited official debut on the catwalks of The Attico.

But for those not in the industry, what exactly is Fashion Week?

Fashion Week is a fundamental and extremely important event in the fashion industry, during which stylists, fashion houses and brands present their collections for the following season. These events are mainly organized in four major fashion capitals: Milan, Paris, New York and London. Fashion Week is an opportunity for insiders, journalists, buyers and celebrities to discover new trends and emerging styles.

How many Fashion Weeks are there every year? And how are they organised?

In the world of fashion, collections are divided into two main categories: Haute Couture and Prêt-à-Porter. Haute couture is considered a sartorial work of art, as it involves made to measure clothes for an exclusive and highly wealthy clientele. In contrast, Prêt-à-Porter is mass-produced and represents clothes destined for boutiques for sale to the general public. These two spheres of fashion have very distinct runway calendars. Haute Couture is mainly represented in Paris and is presented only twice a year, in January and July. These events are moments of extraordinary elegance and sophistication, where designers present unique and sophisticated creations. As for Prêt-à-Porter, the shows take place in four of the main fashion capitals: Milan, New York, London and Paris. Women's fashion has two Fashion Weeks, one in February and the other in September, while men's fashion is organized in two shows in January and June.

So, Fashion shows are real spectacular events, but their participation is reserved for a carefully selected public: seats are assigned exclusively to the lucky guests invited by the fashion houses. In the front row there are almost always VIP guests of the maison, renowned journalists of the sector, among whom (for the most important fashion shows) often stand out among the observers figures such as the director of Vogue, Anna Wintour, and famous celebrities who embellish the catwalk, helping to amplify the brand image and attract media attention to promote the new collection. Fashion shows are not only opportunities for pure entertainment, but also play an essential role for buyers, those who have the task of selecting and "ordering" the creations which will then populate the shelves of boutiques. These professionals, although lesser known, are of crucial importance as they play a fundamental role in ensuring the availability of new collections for the general public.

Here is the day-by-day calendar for the Milan Fashion Week - Women's Spring/Summer 2024

Tuesday 19 September

- Milano Moda Graduate
- CNMI Fashion Hub Opening

Wednesday 20 September

09:30 – Iceberg
10:30 – Antonio Marras
11:15 – Daniela Gregis
12:00 – Budapest Select
13:00 – Onitsuka Tiger
14:00 – Fendi
15:00 – Del Core
16:00 – Marco Rambaldi
17:00 – Alberta Ferretti
18:00 – N°21
19:00 – Roberto Cavalli
20:00 – Etro
21:00 – Diesel

Thursday 21 September

09:30 – Max Mara
10:30 – Genny
11:30 – Calcaterra
12:30 – Anteprima
13:15 – ACT N°1
14:00 – Prada
15:00 – MM6 Maison Margiela
16:00 – Aigner
17:00 – Emporio Armani
18:00 – Moschino
19:00 – Blumarine
20:00 – GCDS
21:00 – Tom Ford

Friday 22 September

09:30 – Tod’s
10:30 – Cormio
11:30 – Philosophy by Lorenzo Serafini
12:30 – Sportmax
14:00 – Luisa Beccaria
15:00 – Gucci
16:00 – MSGM
17:00 – Sunnei
18:00 – Vivetta
19:30 – Versace
20:15 – Han Kjøbenhavn
21:00 – Boss

Saturday 23 September

09:30 – Ferrari
10:30 – Ermanno Scervino
11:30 – Ferragamo
12:30 – Andreādamo
14:00 – Dolce & Gabbana
15:15 – Jil Sander
16:15 – Missoni
17:00 – Bally
18:00 – The Attico
19:00 – Tokyo James
20:00 – Bottega Veneta
21:30 – Philipp Plein

Sunday 24 September

09:30 – Hui
10:30 – Chiara Boni La Petite Robe
11:30 – Karoline Vitto con il supporto di Dolce & Gabbana
12:30 – Luisa Spagnoli
14:00 – Shiting Qiu
15:00 – Aniye Records
16:00 – Avavav
17:00 – Giorgio Armani
18:00 – Francesca Liberatore

Monday 25 September (digital)

10:30 – Guido Vera
11:00 – Maison Nencioni
11:30 – Phan Dang Hoang
12:00 – Laura Biagiotti