Dear urbers, we're finally here! From 7 to 15 October 2023 the Milan Wine Week returns for the sixth edition. For those unfamiliar with this event, Milan Wine Week is an event organized annually to promote the world of wine and the city itself in an innovative way, offering unique and varied experiences. This non-trade fair event, the largest in Italy dedicated to wine, brings together consumers, industry professionals and wine enthusiasts for 9 days. Here, new relationships are created and new ways of communicating are explored in an ever-evolving industry.

The sixth edition of Milan Wine Week will transform the lively metropolis of Milan into an ideal location to welcome a national and international audience. Masterclasses, events and engaging experiences will give further life to the city, involving numerous venues throughout the Lombardy capital to discover the main trends in the wine sector. It is a winning combination in which Milan, one of the most dynamic cities in Europe, joins the world of wine in a unique experience, recounting one of the most famous and sought-after iconic Italian products throughout the world.

In several locations throughout the city, wine lovers will have the opportunity to explore the best of Italian wine production. Tasting moments, Walk Around Tasting and varied experiences will be organised, such as aperitifs, themed events and special menus, which will allow you to discover the fascinating world of wine.

In which locations will the event be held?

The locations will be many and located in different areas of the city. However, two key locations will be part of the event: the MWW Enoteca, located in the heart of Milan in Palazzo Serbelloni, and Palazzo Bovara in Corso Venezia 51, which is the headquarters for the industry's public.

The MWW Enoteca will be the stage for tastings led by expert sommeliers and will also be the home of an innovative wine shop, where companies and wine producers will have the opportunity to present their products to the public. On the other hand, Palazzo Bovara will transform into a nerve center for the promotion of wine, facilitating meetings between operators, buyers and journalists and the protagonists of the main wine markets worldwide.

Will there be any special events?

The spirit of the sixth edition of the MWW is to experience wine through engaging experiences, and for 9 days there will be numerous opportunities for the general public. These include the Chianti Wine Boat sailing on the Navigli, the Wine Bus, a London double-decker which leaves every day from Palazzo Bovara.

There will also be Candelights Concerts at the charming Blue Note with a program that will extend throughout the week, events that combine wine and culture at the historic Hoepli bookshop and the stimulating challenge of the Cantina Urbana Marathon. Furthermore, the new and large hub of Palazzo Serbelloni will host the Wine Court of Milan Wine Week, where workshops, unique activities such as the first Wine Escape Room and much more will be offered.

How to participate?

Where: Milan
When: From 7 to 15 October 2023
Entry costs, reservations, discounts and info: Click here!

If you visit this magnificent event, let us know if these tips were useful to you and if you enjoyed the experience!